Case Study: Oliver Daminar
London-based Oliver Daminar has the enviable reputation of being the “go-to hair straightening and smoothing expert”.
He is Europe’s leading Brazilian Blow Dry and Yuko Hair Straightening Specialist (both are frizz-reducing treatments that leave hair looking and feeling smoother). With more than a quarter of a century of experience, Oliver’s long list of loyal clients include celebrities and royalty.
“I started my career in 1996, where I trained for a year at the Vidal Sassoon Hairdressing Academy in London,” he remembers. “Then, for three years, I worked for Japanese company, Yuko; I trained in the art of Japanese thermal hair straightening and became their Technical Global Educator for the United States and Europe. I taught stylists and salon owners the Yuko Straightening System technical process.”
Oliver Daminar
Straight choice
Oliver was then headhunted by spa operator Urban Retreat, which was then based at the world-famous Harrods department store in Knightsbridge. “It became my second home for 19 years,” he laughs. “I was their Yuko Hair Straightening and Brazilian Blow Dry specialist. I’ve lost count of the hair straightening treatments that I’ve done throughout my 27-year career,” he smiles.
In 2018, Oliver decided to step out on his own, setting up as a full-time freelancer. “After all those years spent in salons working as an employee, I really enjoyed having more freedom. I was also able to offer my clients more convenience and better value for money,” Oliver explains. On select days of the week and by appointment only, he works at a salon in Chelsea.
Net returns
Soon after starting his own business, Oliver realised that he needed his own website. “Although I have many regular clients and word of mouth helps to bring more, I also needed to market my services online to attract other clients,” he says. “Having a website would enable me to explain my expertise and services, as well as answer some frequently asked questions, detail my prices and provide my full contact details. I hadn’t needed a website previously, so I had no experience I could rely on.”
Oliver was very impressed with the wide variety of websites that Manage My Website had created for others over many years. “Right from the very start, the communication with Allie and her team at Manage My Website was first class. I was very impressed with the quality of the work, too, of course. Why did I go with Allie? Her knowledge and the value for money she offers.”
“Allie and her team listened and they understood my business and its needs. They certainly delivered.”
Professionalism and values
Oliver says he needed to find an agency that would create a website that would convey my professionalism and brand values. “It can be difficult to find a company that you can totally trust and relying purely on online reviews from previous customers involves some risk. Budget was a big factor for me, too.”
The process was straightforward, Oliver recalls. “After a few early conversations, Manage My Website had my brief and the turnaround was very quick,” he adds. “Allie and her team listened and they understood my business and its needs. They certainly delivered. I’d already created a logo for my new business, but Manage My Website recommended colours, typefaces and what type of website would work best for my needs. Allie was very willing to share her knowledge, experience and expertise”.
“I’m delighted with my website and many of my clients have complemented me on how luxurious it looks and how easy it is to navigate, which is really nice. I’m very happy with the value for money I received. I’ve already recommended Allie to a few of my clients and I’ll certainly recommend Manage My Website’s services to others in the future.”
Call us today on +44 (0) 203 282 7591 for a chat or contact us for a quote. We can create the website your business needs to succeed.
